I've chewed on this for a while and now it is time for me to spit it out and see what you think.
Have you ever taken the time to notice some of the name brands? Obviously, the makers of these clothing lines have a hidden agenda.
Let's begin with a clothing line typically found in major department stores, nestled within the misses and petite departments. While I usually think of cute little old ladies in this department, I ask myself: who really feels good about wrapping their bodies in a clothing line called SAG HARBOUR. As if!
Sag?? Really? You thought we wouldn't catch on to that little subliminal message?
Why not Perky Harbour? Or Buoyant Harbor?
Another brand found in department stores that may or may not give you a slight complex is "To the Max." What does that mean exactly? Max, as in that's my size (maximum)? It's just too close to the word Maxi(pad) for my comfort.
Let's move on to a store that is available to almost every female in America: Walmart. I browsed through their options recently and stopped dead in my tracks when I noticed their main line for women: FADED GLORY.
Now that's a brand that just makes me feel vibrant from head to toe!
Faded glory. So were the makers of this line envisioning former highschool cheerleaders turned couch potatoes when they decided on that name? Hello! Why not "In All Her Glory" or "Glory Girl"? Is it really that difficult to acquire a fun, encouraging registered trademark?
I decided to look into this a little further. Is the message just for the 30+ age demographic, or does it span the generational gap?
Apparently not. In fact, I was very disturbed to learn of the subliminal messages within the clothing lines designed for teen/pre-teens. Let's return to Walmart. So while mom is feeling faded and tired, her teenage daughter can wear the leading line "No Boundaries." Are you kidding me?! So even in their clothing line, we are giving girls the message that life doesn't need to have boundaries?!
Walmart isn't the only one giving those subliminal messages. In the juniors dept. of other major department stores you can also find brands such as Rampage, Fergalicious, and Flirtitude. That last one really shouts honor... you can flirt and sport a 'tude.
I don't know about you, but I'm thinking it's time for us to let the fashion peeps know we mean business. No more sagging, no more fading.
I'm going to shine.
I'm going to stand tall.
I'm going to ...
Target, where women of all ages and sizes can wear the same brand. Please don't tell me there is a hidden meaning to Mossimo.