July 11, 2009

More Things I Ponder...

Today's hot topic of pondering is FASHION. If you are looking for hot-off-the-runway fashion, you are in the wrong place. I'm talking about Joe-the-plumber's wife, average Americana kind of fashion.

I've chewed on this for a while and now it is time for me to spit it out and see what you think.
Have you ever taken the time to notice some of the name brands? Obviously, the makers of these clothing lines have a hidden agenda.

Let's begin with a clothing line typically found in major department stores, nestled within the misses and petite departments. While I usually think of cute little old ladies in this department, I ask myself: who really feels good about wrapping their bodies in a clothing line called SAG HARBOUR. As if!
Sag?? Really? You thought we wouldn't catch on to that little subliminal message?
Why not Perky Harbour? Or Buoyant Harbor?

Another brand found in department stores that may or may not give you a slight complex is "To the Max." What does that mean exactly? Max, as in that's my size (maximum)? It's just too close to the word Maxi(pad) for my comfort.

Let's move on to a store that is available to almost every female in America: Walmart. I browsed through their options recently and stopped dead in my tracks when I noticed their main line for women: FADED GLORY.
Now that's a brand that just makes me feel vibrant from head to toe!
Faded glory. So were the makers of this line envisioning former highschool cheerleaders turned couch potatoes when they decided on that name? Hello! Why not "In All Her Glory" or "Glory Girl"? Is it really that difficult to acquire a fun, encouraging registered trademark?

I decided to look into this a little further. Is the message just for the 30+ age demographic, or does it span the generational gap?

Apparently not. In fact, I was very disturbed to learn of the subliminal messages within the clothing lines designed for teen/pre-teens. Let's return to Walmart. So while mom is feeling faded and tired, her teenage daughter can wear the leading line "No Boundaries." Are you kidding me?! So even in their clothing line, we are giving girls the message that life doesn't need to have boundaries?!

Walmart isn't the only one giving those subliminal messages. In the juniors dept. of other major department stores you can also find brands such as Rampage, Fergalicious, and Flirtitude. That last one really shouts honor... you can flirt and sport a 'tude.

I don't know about you, but I'm thinking it's time for us to let the fashion peeps know we mean business. No more sagging, no more fading.
I'm going to shine.
I'm going to stand tall.
I'm going to ...

Target, where women of all ages and sizes can wear the same brand. Please don't tell me there is a hidden meaning to Mossimo.

11 comments:

Janet said...

This is just hilarious! You are too funny! Never will I be able to look at clothes the same again! :)

marty39 said...

I so agree with Janet. I don't think I will ever look at a clothing tag again in the same way. Funny, but true post. Hugs, Marty

C-re said...

hahahaha. I don't think I'll ever be able to buy those brands again! This is just funny

Suz said...

What a good laugh for a Saturday afternoon! You are absolutely correct....We are not Faded Glory!!!

Samantha said...

I know your serious but your writting is hilarious. Sag harbour, really? hahaha. I have been thinking the same thing for a long time about some brands. It really is annoying. Great post!

Kellie said...

Love this... had never thought of a lot of these that way!! (Could be I just never shop much. lol) I won't look at them the same way anymore!

dawn said...

and I must agree with your choice of Target...mossimo must mean "super cute at any age". I must admit Target is my go-to store!

Kellie said...

Such a good post. And good for you for taking the high road and not getting sucked into cultural standards for the average women!

Mom said...

My Sweet Baby Girl, when you were young it was "Peaches & Cream" (like your beautiful skin), "Health Tex" (oh yeah, I was all about healthy anything), "Limited" (& our budget was too limited for you to have much of that),Garanimals, & others that I just can't remember. During my early fashion years it was White Stag (every girl wants a horse), Bobbie Brook(s I don't know who she is/was, but she is still on the racks along with White Stag...now at WALMART!), Pendelton (VERY traditional, but beyond my very limited budget), & the store brands (we didn't have Target, Walmart, etc.!) such as Sears, JC Penney, & Montgomery Ward and Roots & Meis' (our two locally owned department stores.)We've laughed before about all the crazy names now & you nailed it on the suggestive names for the young wear!) I think you got your penchant for writing from reading the Coldwater Creek catalogs (do they still have a catalog?) They could describe things in a way that made you want everything in there even if the picture was ultra-ugly. Thanks for another good laugh!

Laura said...

Very funny! I had never even thought about all those, but you're so right! Oh my!!

Sarah said...

Hilarious! I've always been bugged by Sag Harbour...ugh! The people who come up with nail polish colors need to give these people a lesson! :)